11+ Best SEO Tools for Mac To Grow Your Organic Traffic In 2025

Do you own the Apple operating system and looking for the best SEO tools for mac?

Having tons of different SEO tools available in the market makes it difficult to find out the best SEO toolkit for the mac operating system.

There are some dedicated SEO software for mac available whereas others are browser-based tools that work well in macOS.

So, if you are searching for SEO software or tool for your macOS then you got the right article today.

I’ve drawn up this list of SEO tools for Mac owners to help you choose the right optimization SEO software that will be compatible with Apple products.

Are There SEO Software For Mac?

According to Globalstatscounter, at the beginning of 2022, the share of macOS (or just OS X) comprised almost 7% of the whole operating system market worldwide and over 13% in the US.

Taken a pretty high number of Mac users, software developers need to ensure that their SEO tools are compatible with Apple’s operating system.

In fact, the majority of the most widespread SEO tools are web-based, so the only issue the developer teams need to care about is the compatibility with Safari, a default browser in Mac laptops and iPhones.

However, there are SEOs who prefer desktop SEO tools to browser-based for various reasons.

For example, you may want to possess all your data locally or to avoid running high subscription costs for various SaaS services. Whatever reason you might have, here are a few great SEO tools compatible with macOS.

How To Choose The Right SEO Software For Mac?

Before you pick an SEO tool that meets your demands, you need to be aware of several things that may impact your experience with using some kind of software.

Check your PC technical characteristics

First of all, if it’s desktop software, its performance may depend on your machine capacity and technical characteristics.

Older PCs may show slower performance because they lack RAM or disk space. So you’ll probably need to increase RAM and add an SSD to crawl and store crawl data from pretty large sites. 

In other cases, while conducting website crawls, you may face Java issues, and you will need to update the Java version on your computer. Sometimes, you’ll need to reallocate more memory to handle Java resources.

Finally, your firewall or antivirus may prevent the software from installing or running. To avoid this, you will need to add an exception for SEO tools.

So, you should double-check all your computer characteristics before installing any SEO software for mac.

Consider where you’ll be using your tools

The second point to keep in mind is that by installing your SEO tools on Mac, you will have one account linked to this very PC.

There are cases when developers allow entering the same software credentials in two laptops. For example, freelancer tools can be run on both work PC and home laptops.

However, if you’re planning to share the tool inside your online marketing team, consider the ones that allow creating several accounts or adding supplementary accounts for your colleagues.

Make sure the tools are up-to-date

The third point to keep in mind is that the success of your SEO strategy will rely on the accuracy of the data, which is delivered only using modern and up-to-date SEO tools.

And to develop an SEO tool is only one part of the story; the other part is how it’s supported. Make sure that you choose the tools with adequate updates and support.

Now that you know of the major pitfalls and limitations each type of software exposes, check our list of the best SEO tools for Mac users.

11+ Best SEO Tools For Mac In 2025

There are plenty of SEO tools available for mac but not all are useful, here are some hand-picked SEO software for macOS that I’ve picked for you:

SEO PowerSuite

SEO PowerSuite is SEO software consisting of four desktop apps, all tools suitable for search optimization on Mac.

The bundle includes Rank Tracker to do ranking checks and keyword research; WebSite Auditor to do sitewide and on-page audits; SEO SpyGlass is a backlink checker tool; and LinkAssistant for link-building and outreach.

SEO PowerSuite provides the best range of SEO functionalities at their cost, giving free to enterprise levels of subscription.

The free version of SEO PowerSuite offers:

• Unlimited number of projects and keywords to track
• 24 keyword research tools
• 500+ search engines supported worldwide
• One competitor to track rankings
• Site audits with up to 500 URLs to crawl
• Backlink checks of up to 1,100 links
• Generate robots.txt and a limited XML sitemap
• Visualize website structure
• In-app SEO reports
• Integrations to Google Analytics, Google Search Console, PageSpeed Insights.

The paid versions include advanced options:

• 5 to 40 competitors to track rankings
• 5 competitors for backlink checks
• Saving ranks history
• Automated tasks and scheduler
• Export of data in CSV and PDF
• White-label reports for SEO agencies (Enterprise version)
• Cloud storage and sharing of projects.

All four tools have powerful competitor analysis features thanks to the vast keyword database and backlink index that the company updates with their SEO PowerSuite bot.

Now let’s have a look at what each of the best SEO tools compatible with macOS offers to its users.

Rank Tracker

Rank Tracker keyword software for Mac lets you track organic rankings of your website as well as your competitors’, without limits on the number of keywords or projects.

The Keyword Research module contains all the most popular keyword search methods, such as autosuggestions, related searches, TF-IDF, etc.

Besides, the rank checker analyzes SEO and PPC data, forecasting pay per click, expected page visits, calculates keyword difficulty and optimization costs for a keyword. 

With the strong focus on rank tracking, Rank Tracker allows localizing to any geo-location and search engine worldwide, and also check mobile rankings or Google Maps listings, YouTube rankings, etc.

On top of that, you can analyze the SERP for the top 30 of the top 50 URLs, see the keyword difficulty, and record SERP history. The keyword checker tracks SERP shake-ups that may mean drastic changes due to Google updates.

WebSite Auditor

WebSite Auditor is a site audit tool, the name speaks for itself, performing sitewide and page-by-page audits. It not only discovers issues and warnings but also provides tips on how to fix them.

WebSite Auditor shares similar keyword features with Rank Tracker. It has a Keyword Map feature that maps keyword phrases to landing pages and tracks changes alongside your optimization efforts.

The in-built Content Editor is a great tool for content marketing as it lets you create SEO-optimized landing pages.

It performs an on-page content audit of 10 competitors for a keyword and compiles writing tips. 

The Content Editor looks up the top questions appearing in the People Also Ask boxes.

It analyzes the use of words based on the TF-IDF formula and suggests adding some keywords or changing keyword density, as compared to how other competitors use the keyword on average.

SEO SpyGlass

SEO SpyGlass is backlink software, with fresh and historical backlink indexes for an in-depth overview of sites’ link profiles.

It scores domains’ authority by calculating the InLink Rank (a metric approximated to Google’s PageRank). Thus, the backlink checker for Mac is good to track domains by their domain strength.

The tool is great for various tasks: finding broken links, redirects, missing links, pages that have been removed etc. It detects link networks by identifying IP addresses and does tons of more useful link analyzing tasks.

Besides, it lets you merge various sources of backlink data, export, import, filter domains by different values.

LinkAssistant

The tool for link-building finds prospects and enables bulk email outreach (that will allow sending not only link-building emails but digital marketing campaigns at large).

As it was initially meant for link-building, it has a link verification tool to see if the links you’ve built are all in place.

You can integrate other email clients in LinkAssistant and send bulk emails by using its predefined workflow.

The tool has editable templates that personalize each email, and lets you set the recipient’s status about how many follow-ups you’ve sent, have you received a reply, etc.

The paid tools go in two versions: Professional at $299 and Enterprise licenses costing $499 per year.

Each tool can also be purchased separately, though the bundle price is money-saving if you plan to use at least two of the tools.

Screaming Frog

One more desktop tool compatible with Mac is Screaming Frog designed for in-depth site audits.

Screaming Frog is a technical SEO spider that scrapes website data only, and, unlike in the previous tools, you need to know what issues you are looking into.

Screaming Frog is so popular because of its flexibility and ease of use: in your site scans, you are free to choose what particular element you’re interested in.

The tool has its original simple and comprehensible interface. Screaming Frog saves the crawled data in spreadsheets, organized in tabs, rows, and columns. For a quick search, there is a filter to go through the details.

Its free version lets you do a basic site scan, inspecting up to 500 URLs.

Major features in the free version:

• Find broken links, errors, and faulty redirects
• Analyze on-page SEO data
• Review Meta Robots and directives
• Audit hreflang attributes
• Discover duplicate issues
• Generate XML Sitemaps
• Visualize site structure

The paid version of the app adds more valuable functionalities:

• Scheduling automated tasks
• Configure custom crawls
• Save crawls and re-upload
• JavaScript rendering
• Compare crawls
• Generate custom robots.txt
• Crawl and validate AMP, structured data
• Check spelling and grammar in website content
• External integrations (Google Analytics, Search Console, PageSpeed Insights, etc.)
• Free technical support
• and more.

The paid version costs £149 per license annually.

Visual SEO

Visual SEO is an SEO spider to find site links, download and store its pages for SEOs to examine them thoroughly.

The site has a bit of a vintage appearance, although it does its job just as well enough as other tools.

During the real-time crawl, you can see the session’s progress. Once the crawl is over (again, the free version has a limit of up to 500 URLs), you can review each issue.

For every task, the software opens a separate tab on the browser-like screen. All data and some highlighted suggestions are presented in tables and columns, some of them are visualized with bar charts and pie charts.

One of the limitations worth noticing is the maximum crawlable pages number which is 150,000 URLs. The tool goes in the free version called Community edition and Professional edition, suitable for SEO agencies and e-commerce owners.

Free features of Visual SEO:

• SEO Spider to crawl URLs, review on-page SEO, and provide suggestions
• Site Views presenting the data in crawl view, folder view, and tabular view
• Generation of the sitemaps and extraction of robots.txt files
• Crawling multiple sites
• Images inspector and screenshots of the homepage and other URLs
• Hreflang analysis
• Performance analysis
• Links inspector
• Readability checks
• Localized in 7 languages

Advanced features in the paid version:

• HTTP authentication
• Technical support
• Integrates with Google Search Console, Google Analytics, Bing Webmaster tools, Mozscape API, and more are promised to come.

The paid version costs 149€ per year.

Semrush

Semrush is one of the most popular SEO tools available in the market that offers more than 40 SEO and social media tools that helps in growing a brand’s online presence and traffic.

It’s a premium tool that also has a free plan which you can use with restrictions(of course) but if you want to test out its premium features then consider grabbing Semrush’s 14-days free trial.

It is the most preferred SEO tool by bloggers and webmasters for growing their brand online and increasing their organic traffic.

If you are a new player in the market then Semrush can make it easy for you to outrank your competitors and gain the first spot and most of the traffic from search engines.

Semrush can help you in performing various SEO and social media tasks that include:

• Website SEO audit
• Keyword research
• Backlink analysis
• Domain vs domain comparison
• Competitors analysis
• Backlink audit
• Social media posting
• Brand monitoring
• Backlink building
• Lead generation
• and many more…

If you want to know more about the Semrush and tools available inside then consider reading our complete Semrush review…

There are three premium plans available in the Semrush — Pro, Guru and Business that costs $119.95, $229.95 and $449.95 per month respectively.

Ahrefs

Ahrefs is another great SEO toolkit that offers various SEO tools such as SEO site audit, backlink checker, keyword research, domain analysis and many more. It is a complete alternative to Semrush.

Ahrefs can make it easy for you to outrank your competitors in your industry and gain the first spot. As Ahrefs is the best alternative to Semrush, I have conducted a comparison between Semrush and Ahrefs which you can check out here…

Inside Ahrefs, you get the following SEO tools:

• SEO Site audit
• Keyword research
• Domain analysis
• Domain vs Domain comparison
• Backlink analysis
• Rank tracker
• Content explorer
• and many more…

Ahrefs is a premium SEO tool that offers four plans, Lite, Standard, Advanced and Agency which cost $99, $179, $399 and $999 per month respectively.

Ubersuggest

If you are looking for an affordable SEO tool for mac then Ubersuggest is the most recommended name for you.

Ubersuggest is an SEO toolkit created by Neil Patel that can help you in performing various SEO tasks such as keyword research, backlink analysis, domain analysis and many more.

If you have a tight budget then Ubersuggest is the perfect choice for you because there is a lifetime subscription available and the tool is 90% cheaper than other tools available in the market.

It is a browser-based SEO tool that can be accessed through any browser installed on your Mac operating system. It also has a chrome browser extension available.

Its monthly pricing starts from 12 USD per month and lifetime pricing starts from $120 USD one-time for the Individual plan.

SE Ranking

SE Ranking is a complete beginner-friendly SEO tools bundle that offers quite a range of useful SEO tools that helps in growing the organic traffic of a website.

Here are some useful SEO tools you will get inside it:

• Rank tracking
• Backlink checker
• Keyword research
• Social media tools
• Competitive research tools
• Website audit tool
• Lead generation tool
• on-page content optimization tools
• and a lot more…

SE Ranking is a browser-based tool, so it can be used with iOS. It is a premium tool that cost starting from $23.50 per month.

Also, they offer a 14-days free trial that you can use and test their tools to decide whether they are a good fit for your requirements or not.

Hemingway App

Hemingway App is a writing tool that helps copywriters create compelling texts. The tool goes in both web-based and desktop versions, the latter is fully compatible with macOS.

Hemingway App is a great assistant for content marketers who need advice on how to improve their SEO writing and create a good readable copy.

The free web-based version of the tool allows basic text editing by simple copy and pasting of the content. Whereas the paid version adds extra features for desktop users.

For example, you can work over your documents by exporting, sharing your content with colleagues, and even directly publishing them to some CMS platforms.

Free features of Hemingway App:

• Highlighting wordy sentences, adverbs, passive voice
• Calculating readability score
• Calculates word count
• HTML text formatting, including bold, italics, headlines, and bulleted lists.

Some interesting features that the desktop version offers:

• Offline access to your content
• Publishing blog posts directly to WordPress and Medium
• Export your content as HTML or Markdown, and import/export texts from Word documents.

The paid version costs $19.99 as a one-time purchase.

Link Whisper

Internal linking is a very important aspect of SEO — It can help you to rank higher and gain most of the traffic from search engines if done effectively.

But doing it manually can be a hectic task for bloggers, this is where Link Whisper makes the internal linking a piece of cake.

Link Whisper is a WordPress plugin that automates the internal linking process by suggesting internal linking opportunities while you write inside the WordPress editor. You just need to tick the links you want to add and click a single button.

As it is a WordPress plugin, it will be installed on your WordPress site and automate your internal linking task.

Along with the internal linking, it can assist you with broken links, 404s and orphan pages inside your WordPress site.

Link Whisper is a premium WordPress plugin that cost starting from $77 for a single site. You can get an exclusive discount of $20 if you purchase it through this special link.

Also, don’t forget to use the promo code “StayMeOnline” while checking out.

Peacock software

Peacock software is a product from a small team (in fact a one-man enthusiast) developing tools for Mac only.

The creator provides various tools for site audit and SEO checks or services to detect pages and content with issues with charges per order.

These tools can be deployed on Mac only. Peacock software is focused on some specific areas of optimization. It lists:

• Scrutiny for website crawl and report: it checks URLs, insecure content, views and edits XML sitemaps, checks spelling and grammar; branded reports and scheduled tasks are available.
• Website Watchman: a tool to scan and archive a website and changes on it, together with images, CSS styles, switch between pages, and compare them.
• Integrity: a free link checker for Mac to look for broken links.
• WebScraper: scrapes websites and archives website content
• And some other tools.

Peacock software is donationware, with free personal use and paid business plan with pay per tool (starting from $30) or for a bundle ($95 – $165 depending on the kit)…

Best Free SEO Tools For Mac

There are plenty of free SEO tools available that can really help you in growing your business organically. All these tools are compatible with all kinds of operating systems whether it is Windows or macOS.

Here are some great free SEO tools for mac:

Google Analytics: Google Analytics is a completely free web traffic analytics tool by Google itself to monitor website and app traffic.

It is a browser-based tool. however, there is an iOS and android application that is also available which you can install on your mobile phone and keep track of your website on the go.

Google Search Console: It is a mandatory app for all bloggers and website owners, it helps you to track your website performance in Google. You can find out how your website is performing on the Google search engine.

It is a completely free tool by Google for website owners, it is a browser-based tool that can easily work in Mac also.

Grammarly: Grammarly should be your buddy if you write online, it can help you to write grammatical-error-free. It is a free tool that can be used as your chrome extension, MS Word addon and have its own application also.

It is compatible with the macOS as well, get its macOS version from here…

FAQs About Best Mac SEO Tools

Here are some frequently asked questions that people often ask about SEO tools compatible with the macOS.

Summing Up

These are the top SEO toolkit for mac that you can take into use if you are a macOS owner. Well, there are plenty of others also that I missed but I have only included those which I have personally tested.

If you are someone who likes to have a Mac SEO tool installed on your computer and get easy access whenever you need then I highly recommend using SEO PowerSuite. You can download it for free from here…

I have covered enough tools for mac but if you still believe that I missed any useful tool then do let me know in the comments section.

Also, consider sharing this post with others to help them choose the right SEO software for mac.