AAWP Review 2025: Increase Conversions With Comparison Tables

Affiliate marketing is the best method to make money from a blog, the living proof is Amazon affiliate sites which are making tons of money through the Amazon associates program.

Do you know the lead role player behind the success of these kinds of sites?

It is — AAWP!

If you are monetizing your blog with Amazon products but not using the AAWP then you are missing a good chunk of money that you can make just by adding AAWP to your blog.

Want more information about it? This post is perfect for you because I will discuss everything about this useful plugin in this detailed AAWP review.

What Is AAWP?

If you are already into Amazon affiliate marketing then you probably know how difficult is it to add products links, images and text widgets from Amazon. Not only it is a bit hectic job, but also it will require time and you will be making mistakes as well.

To make these tasks easy and time-saving, there is a WordPress plugin available named — Amazon Affiliate WordPress Plugin(AAWP).

AAWP is a WordPress plugin designed for affiliate marketers who monetize their blog with Amazon products, this plugin helps in increasing click-through rate and conversions.

AAWP lets you create conversion-focused product boxes, lists, comparison tables etc. that work like a charm to improve conversion. Thus, you make more money through Amazon associate program.

It is a premium plugin and doesn’t come with the free version. If you want to know its pricing jump to this section.

AAWP Pricing

AAWP is a premium plugin for WordPress, it is specially designed for the sites earning through Amazon Associates program. This plugin does not have any free version or free trial option.

AAWP has four plans that cost starting from €49 for one site usage with one year of updates and support.

Let’s check out complete AAWP pricing:

Personal: The cheapest plan of AAWP cost €49 and allows you to use the plugin on a single site, no multisite usage is allowed in this plan. You get one year of updates and support.

Plus: If you want to use AAWP on more than 1 website then consider opting for this plan because you are allowed to use the plugin on 3 websites. It also allows multisite usage with 1 year of updates and support. AAWP plus cost €129 for one year.

Pro: Pro plan provides access to 10 sites with multisite usage. It will cost you €249 for one year with 1 year of updates and support.

Ultimate: It is good for Agencies, you are allowed to use the license on 25 sites with multisite usage. The ultimate plan cost €399 for one year with 1 year of support and updates.

AAWP Top Features

Looking for the features before grabbing the plugin for your Amazon affiliate sites?

Here are some of the great AAWP features that come along with the purchase:

Text Links

This is one of the essential features of any affiliate plugin, this allows you to add affiliate links with or without the Amazon symbol throughout your posts.

These text links come with the “no-follow” tag that asks search engines bot to ignore the links when crawling your site, it ensures that your search engine rankings won’t impact.

AAWP allows you to customize these links to make them look good if you don’t want them to have ASIN or product name added in the slug.

Product Boxes

Attractive product boxes help a lot in improving the conversion of an affiliate website. Instead of using text and image widgets, you can make use of product boxes with ease using the AAWP plugin.

Don’t think that you will have to stick with a default design, AAWP allows you to customize the product boxes template to match your theme’s design.

You can also edit the product title and description with your own text.

If you are promoting a prime product, then it will automatically add a prime icon on the box. So if a visitor clicks on the prime icon, it will ask to enrol in the trial and you will earn some extra commission as well.

Bestseller Lists

You can create the automated bestseller lists from your targeted category with a set number of products e.g. Top 3, Top 5, Top 10 etc.

Bestseller lists work effectively in increasing conversions. Like product boxes, you can create your own Bestseller lists template to match your site’s design.

This feature is not limited to posts and pages only, rather you can add bestseller lists to your sidebar using widgets.

Comparison Tables

When someone is looking to buy something, they always have multiple options in their mind and they look for a comparison to choose one.

AAWP Comparison tables help them in deciding one among all the other options available.

This is the most popular feature of the AAWP plugin that can help you in boosting your affiliate site conversions and click-through rate.

By providing a clear comparison of related products, you can easily get more clicks and bring a good amount of affiliate revenue.

Let’s have a look at the comparison table builder in action:

Geotargeting

AAWP’s geotargeting functionally identifies the geographical location of a user and allows you to monetize your foreign visitors also.

For example, if a user clicks on an affiliate link from France and you have placed an affiliate link for Indian audiences. So the user will see the France Amazon product page, not the Indian.

This will provide a good user experience and boost the conversion rate.

Data Fields

The data fields feature allows you to pull any specific information from an Amazon product page and show it anywhere you want including posts and pages.

You can pull any information such as product price, product title, star rating or buy button from a particular product and display it on a post, page or sidebar.

This option can also be used as a template or as part of a comparison table. You can create a comparison table and add a specific column for specific information about the products using data fields.

How To Create A Product Comparison Table Using AAWP?

Comparison table is the most popular and effective feature of the AAWP plugin that can significantly improve your affiliate site’s conversions.

Let’s see how you can create a product comparison table using the AAWP:

Connect To Amazon Product Advertising API

Before proceeding with the steps mentioned here, make sure you have already installed and configured the plugin on your WordPress site.

Once the configuration of the plugin is done, you need to connect the plugin to Amazon product advertising API. To know how to create Amazon product API, refer to this guide…

Log in to your Amazon Associates account and go to Tools>Product Advertising API.

Important: To be eligible for the Amazon product advertising API, you must get the 3 sales within 180 days.

Create the API if you are eligible and copy the credentials. Now go to AAWP settings>Amazon API and enter the API credentials that you have copied.

Along with the API keys, you are also required to enter the associate country and tracking ID on the same page.

Once all the required fields are filled. Hit the Save Changes button.

Create A Comparison Table

Once you have successfully connected the Amazon product advertising API to AAWP installed on your site. Now it’s time to create the comparison table…

Go to AAWP>Tables and then Add New button to create a new table

Start by entering a title for your comparison table so you can remember why you created this in future.

Add all the products that you want to include in the table through ASIN or by searching them through the available search products option there.

Now hit the Add new row button to add a new row to your table and select the content type you want to show such as product title, product image, price, star-rating, buy button and so on.

You can also add some custom output data such as shortcode, custom button, custom text and HTML etc.

Add all the information about the products that you want to compare by adding new rows and selecting the output data accordingly.

Add Comparison Table In Post/Page

You have created a comparison table successfully, now it’s the time to add the newly created table to a post or page.

AAWP provides shortcodes that you can use and easily add your newly created comparison table to any of your pages or posts.

Advantages Of Using AAWP

After discussing the features of AAWP, let’s check the advantages of using the AAWP affiliate plugin:

Works With Any Theme

AAWP is compatible with all the WordPress themes available — no theme dependency!

Whether you are using a premium WordPress theme or a free one, doesn’t matter! It works smoothly with all WordPress themes.

Saves Time

It saves a lot of time when you have AAWP installed on your Amazon affiliate site. As there is no need to manually add the product and links.

Just ASIN is required to add the product boxes, tables and links. You also get the option to search the products using keywords to add to your posts and pages.

When the AAWP is connected with the Amazon Product Advertising API, it will automatically update the product information when there is a change such as product price, rating etc.

100% Mobile-Friendly

AAWP supports mobile devices too, it works the same on mobile devices as well.

There is no need to do some extra customization or coding to make it responsive for mobile devices, it is mobile-friendly by default.

No More Loose Foreign Clicks

Its geotargeting feature ensures that you don’t lose any foreign clicks.

For example, if someone hits your affiliate link(which is placed from the Amazon India marketplace) from the US, they will see the US page and will be able to purchase from there.

You will still get the commission credited into your Amazon Associate accounts. This way, you can monetize your foreign visitors also.

Improves Conversion Rate

With its attractive product boxes, bestseller lists and comparison tables, AAWP tend to increase the conversion rate.

Instead of using text and image widgets for products, you can add product boxes to attract users for clicking on your links and buy.

Disadvantages Of Using AAWP

Our AAWP Review is not completed without talking about the disadvantages of the AAWP plugin. Let’s have a look:

Not Much Beginner-Friendly Interface

AAWP is a bit difficult to use for the first-timer, you will require to spend some time to understand how it works and how to use the plugin.

Also, you need to connect the AAWP to your Amazon Associates API which is not easy, especially for beginners.

There are some eligibility criteria also for getting the Amazon associates product advertising API, which is again not easy for beginners.

Overall, the plugin is not ready to use for beginners. But once they spend some time and understand how it works, it can be easy to use it on their affiliate sites.

FAQs About AAWP

Here are some frequently asked questions that people often ask about the AAWP WordPress plugin:

Wrapping Up AAWP Review

AAWP is no doubt a must-have plugin for all Amazon affiliate sites powered by WordPress. It can help you to double your conversion and affiliate revenue as well.

It’s easy for beginners to use and create conversion-focused product boxes, links, comparison tables etc…

I hope that this AAWP review has covered everything that you need to know before purchasing it.

If you are already using this plugin on your affiliate site then consider sharing your honest experience in the comments.

Here are some other product reviews that you might want to read:

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